Apple’s Redesigned NYC Store Unveiled

unveiled its long-under-construction New York flagship Store on 5th Avenue on Friday, and like a redesigned iPhone, it looks similar to the previous model but has its own charms.

Back in June, Apple began renovating the well-known location at an estimated cost of $6.6 million. The normally 24/7 location was closed yesterday evening at 10 p.m. and reopened this morning at 10 a.m. with a long line waiting outside.

The 5th Avenue location is a uniquely designed building with a giant glass cube on the ground level. Customers take a stylish staircase down into a massive floor featuring every Apple product, including rows of iPhones, iPads, MacBook Airs, MacBook Pros, iPod touches and iMacs.

The glass cube on top is the only notable renovation. The cube used to feature 90 pieces of glass but now it has just 15 panels. Apple said in early August that it was “simplifying” the design by using “larger, seamless pieces of glass.”

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