Easy Tips to Improve Your Business’s Search Engine Marketing Campaign

According to Wikipedia, search engine marketing (SEM) is “a form of that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.” There are many ways that you can grow and strengthen your campaign. This article will provide a few tips on some different ways that you can improve your business’s current search engine marketing strategy.

For starters, one of the most effective Internet Marketing strategies is to focus your site’s content on your targeted audience first and foremost. Although Search Engine Marketing is partially about designing your website to rank well in the major search engines, it is equally important for you to realize that the revenue your business generates will come from consumers purchasing your products and/or services, so it is imperative that you ensure that your site is functional, easy to use, and is delivering the content your site’s visitors are seeking.

Furthermore, web performance does matter. Make sure your web pages load in a matter of two seconds to avoid comprising user satisfaction, which will lead to decreased conversion rates. Google and other big search engine players can actually detect your page’s load time, and Google has already confirmed that if your site’s load time exceeds ten seconds, then your search engine rank may suffer drastically.

Bounce rate and other web page quality factors significantly impact your Google search ranking. Your site’s landing page must feature an excellent user experience that not only keeps users browsing on the site, but also keeps them coming back for more. If visitors swiftly bounce back to Google and find better results, this will likely hurt your page rank and SERP because Google wants their users to be provided with the best content most related to their search, and not just any result that is the one best optimized for search. To learn more about performance issues and how they affect page rank, read Google’s “page load performance practice” tips.

Additionally, you will want to incorporate social media marketing into your internet marketing mix. Social media websites are a relatively new phenomenon, and are significantly impacting the way people use the Internet. Utilizing these sites will not only create a business profile for your firm, but also plays an important role in generating quality link backs to your website.

Finally, update your Google, Yahoo, and other local business listings to make sure they are current and up-to-date. You should make sure that your business’s listing page is completely filled-out, is detailed, and has quality keyword rich content. Google and other search engines tend to trust these sites more, so having your data listed on these sites will help to improve the effectiveness of your site’s  strategy.

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