Kobo, Swindon Book Co. Ltd. Debut Amazing New Touch Screen E-Reader In Hong Kong For HK$1,390

Kobo, a global leader in eReading with more than 4 million users worldwide, announced today that Swindon Book Co. Ltd. in Hong Kong is rolling out the revolutionary new Kobo eReader Touch Edition effective immediately. The Kobo eReader Touch Edition is an advanced touch screen eReader that is setting new standards for size, comfort and functionality, while giving the eReading community a book-like read, only better.  

Swindon Book Co. Ltd. is Hong Kong‘s premier English language bookstore and has partnered with Kobo to bring eReading to their customers.  The Kobo Wireless eReader launched in all nine Swindon retail locations and online in December 2010. The introduction of the new Kobo eReader Touch Edition provides customers with their choice of eReading experience and price level.  

“The availability of the Kobo eReader Touch Edition in Swindon Book Company marks the first Chinese locations where consumers can see, try and buy our state-of-the-art device,” said Todd Humphrey, Executive Vice President of Business Development , Kobo. “Like Kobo, Swindon is passionate about reading and helping customers explore and embrace their reading preferences.  We’re excited to expand Swindon’s eReading offerings for their customers.”

“Our partnership and the new Kobo eReader Touch Edition enables avid reading customers to engage in eReading on a whole new level,” said Chris Li, Swindon Book Co. Ltd. “Kobo’s new device is sure to attract attention and be a new favorite of the growing Hong KongeReading community.”  

As part of the local launch, Swindon will offer customers an interactive Kobo eReader Touch experience by hosting a Kobo booth in the eBooks and eLearning Resources area at the upcoming Hong Kong Book Fair 2011 (July 20 – 26).  

Kobo eReader Touch Edition features include:

Kobo has continued to advance eReading for consumers around the world, bringing flexibility, selection and philanthropic initiatives to inspire reading.  The company’s eBook Store lets consumers browse and shop 2.4 million of today’s best sellers, newspapers and magazines plus more than 1 million free classics – all merchandised with the tastes and preferences of the eReading community in mind.  In addition to the Kobo Wireless eReader & Kobo eReader Touch Edition, Kobo offers free downloadable eReading apps for popular smartphones, tablets and computers.  The company has recently launched their Read On Revolution initiative, which gives back to local communities based on reading milestones achieved in the One Trillion Minute Challenge.


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